10th China International Metal Working Fluid Technology Seminar and Industry Equipment lubrication conference 2024

November 11, 2024
Dongguan City of Guangdong
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Industry News

Interview丨Shanghai Qicheng:The way of high-end products, to create a model of complex service providers!
Introduction


From June 29 to July 1, 2023, the 22nd China International Lubricating Oil and Application Technology Exhibition (Inter Lubric China) was successfully launched in Shanghai. The popularity of the exhibition site exploded, and nearly 200 enterprises participated in the brand display, bringing many new products in the industry.


LUBRICANT GUIDBOOK in-depth visit at the exhibition site, reporter Ms. Huang Yingmei came to the booth of Shanghai Qicheng, and Mr. Liu Feng, deputy general manager of Shanghai Qicheng Lubricating Material Co.,Ltd. conducted an in-depth interview to understand the wonderful move of more than 20 years!



Shanghai Qicheng Lubricating Material Co., Ltd. was established in February 2018. It is a joint venture between Shanghai Qicheng Industrial Co., Ltd. and the management team. Founded in 2000, it specializes in the import and export of chemicals and has many years of experience in international and domestic trade. On the road to entering the chemical market, Qicheng adheres to the business philosophy of honest service and active development, insists on being user-centered and market-oriented, integrates global advantageous resources and combines local reality, self-leads innovation and development, and solidly forges system competitiveness covering the entire business chain.



01

A ray of light in the darkness.


Since the beginning of this year, the domestic epidemic has been fully reopened, but the market does not seem to have recovered as expected. Overall, consumer demand has decreased. Faced with the "cold consumption" market environment, Qicheng chose to increase upstream suppliers and expand product categories to enhance competitiveness.



"The epidemic has changed a lot in the past three years. People are relatively pessimistic about the economic situation, and the market situation in recent years is different from what we predicted. For example, everyone thinks that the market is not very good in 2021, but many aspects show a growth trend. Even though the international situation is poor, our country has benefited from a large and complete supply chain, and it has also grown rapidly this year. In 2022, epidemic lockdown is the norm, but companies like our company and some decentralized warehousing have achieved growth. If a company is confined to a certain area, it will be affected more, and it is easy for the epidemic to cause a supply chain break."


Mr. Liu Feng analyzed, "Overall, the development in the first two years was good, but the pressure in 2023 was much greater. Due to the tense international situation and exchange rate changes, the global economic situation is not optimistic. In the first half of 2023, Qicheng's development was relatively stable. Chemical oil companies have transformed to mid-to-high-end products, and the demand for mid-to-high-end products and high-tech products has received greater attention. As a trading company, Qicheng has continuously increased its investment in product services, R&D investment, and market development."



Affected by the global economy, the overall economy is in a downturn, and the future market development is in a state of confusion. However, there is light at the end of the tunnel in the crisis. Even though the economic situation is pessimistic in the short term, Mr. Liu is full of hope for the future development of Qicheng and the future development of the oil market.

 

02

Layout mid-to-high-end and improve product lines.


After years of steady development and continuous improvement of its business, Qicheng is currently the product agent of many well-known multinational chemical companies in China, such as INEOS(英力士)、EMERY(意慕利)、ZSCHIMMER&SCHWARZ(司马化学)、CLARIANT(科莱恩)、MÜNZING(盟庆信)、NIS、FedChem、(利普斯)、EASTMAN(伊士曼)、Shell(壳牌)、BASF(巴斯夫).


Adhering to the tenet of "honest service and active development", Qicheng has always been at the forefront of the market. Over the years, it has actively participated in large-scale technical exchanges, forums and other activities in the industry. When displaying to the outside world, it is committed to focusing on promoting the products of partners. "In the past two years, Qicheng has added many new partners, such as Mengqingxin and Clariant. We attach great importance to customer needs. Nowadays, many companies pay more attention to the research and development of mid-to-high-end fine chemical products and more value-added products. Qicheng also follows this trend to promote these high-quality products with high cost performance."




Mr. Liu emphasized the focus of Qicheng's own development - that is, the pursuit of comprehensive development. Qicheng is committed to developing a complete product line, and when serving customers, it strives to cover the comprehensive needs of customer companies. From additives, base oils, synthetic oils to ester oils, Qicheng has a basically complete range of product types, hoping to provide customers with overall supporting services.

 

At this exhibition, Qicheng Company brought INEOS synthetic base oil PAO, polyisobutylene PIB, a-olefins, isoparaffins, etc.; Emuri, Sima Chemical ester oil; Clariant synthetic base oil, metalworking fluid additives; Mengqingxin defoamer; NIS tungsten disulfide; FedChem composite aluminum in the United States; SI Group (S. Group) additives; Qicheng pour point depressant, thickener heavy alkyl benzene, phosphoric acid, sodium nitrate (T702) and other high-end advantage products to make a stunning appearance, attracting the audience to stop and create a warm atmosphere of cooperation and exchange.




Some Product Performance Display::





Mr. Liu told reporters that Qicheng's biggest advantage lies in its comprehensive capabilities. Its comprehensive product line allows customers to save a lot of costs when choosing products. This cost saving cannot be underestimated. For a manufacturing company, whether for safety reasons or other considerations, it is necessary to choose at least two suppliers. The selection of suppliers undoubtedly increases the workload of the manufacturing company, and Qicheng can provide products and services beyond the scope specified by the customer. The comprehensive service greatly reduces the procurement cost.


03

Create a model of comprehensive service provider.


Qicheng is committed to building a comprehensive service provider, always adhering to win-win cooperation, focusing on development, giving full play to the complementary advantages of China and foreign countries, paying attention to the two-way dissemination and development of domestic and foreign products, and introducing foreign high-quality products while developing domestic excellent products outward.

 

① Continuously introduce advanced foreign products to help reduce domestic customer costs, improve the production efficiency and product quality of domestic manufacturers, reduce pollution, enhance the competitiveness of related products in the domestic and international markets, enhance product competitiveness, and promote industry development.

 

② Export and develop domestic excellent products outward, expand the domestic product market area and enhance brand awareness.



At present, the global chemical oil industry is entering a new round of changes. Qicheng will use its stronger system strength and market accumulation to comprehensively promote the company's future-oriented development strategy, and is committed to building better services and solutions for consumers, and is committed to the harmonious and win-win development of enterprises, industries, the environment, and society.

 

Qicheng has always been committed to providing customers with stable products and high-quality services. Relying on the strong technical team background of internationally renowned suppliers, it provides customers with complete solutions and has been highly recognized by partners. I believe that in the future, Qicheng will continue to be at the forefront of the industry, explore more advanced and advantageous products, seek more high-quality suppliers, and help my country's lubricant industry level steadily improve!


Mr. Liu Feng, Deputy General Manager of Shanghai Qicheng Lubricating Material Co.,Ltd., took a group photo with Ms. Huang Yingmei, a reporter of LUBRICANT GUIDBOOK.


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