Industry Transformation & Order Evolution: Digital Printing Technology Leads the Trend

In recent years, governments at both national and local levels have actively introduced policy plans to vigorously promote the transformation of traditional industries such as textile printing and dyeing towards greenization and digitalization. Leveraging its prominent advantages of environmental friendliness, energy efficiency, and high productivity, digital inkjet printing technology has emerged as a core direction for the transformation, upgrading, and technological renovation of the textile printing and dyeing industry. The Ministry of Industry and Information Technology has classified digital inkjet printing as a green, advanced, and applicable technology, while the National Development and Reform Commission has included it in the list of encouraged technologies. Additionally, the 14th Five-Year Plan for the Development of the Textile Industry has identified key technologies for digital inkjet printing as one of its priority development tasks.

Meanwhile, the surge in consumers' personalized demands has prompted garment manufacturers and brands to adopt the "small-batch, quick-response" model to mitigate inventory risks. This has driven a rapid shift in the order model of printing factories—from the traditional "large-batch, single-variety" to "small-batch + multi-variety + personalization + customization." Boasting no need for plate-making, no restrictions on patterns or color separations, short lead times, high flexibility, and excellent printing precision and color vibrancy, digital inkjet printing technology fully meets the growing personalized and customized needs of end-users. Driven by both the green transformation and upgrading of the industry and the evolution of order models, digital inkjet printing technology will continue to replace traditional printing processes and become the industry mainstream.

Upgrading & Replacement Demand Surges: Digital Inkjet Printing Equipment Iterates Faster

The development of digital printing equipment is also showing a trend of higher speed, greater precision, and larger scale. According to the 2024 China Textile Digital Inkjet Printing Development Report, the installed capacity of digital inkjet printing equipment in China reached 7,150 units in 2023, of which digital transfer printing equipment accounted for 6,400 units. These figures represent an increase of 1,430 units and 1,300 units respectively compared with 2022, and the newly added equipment is mainly high-speed printing models.

As end-users' production capacity demands expand, their requirements for printing precision and speed are becoming increasingly stringent, driving equipment toward higher speed and larger scale. The performance of existing equipment in some printing factories and garment manufacturers can no longer meet current market needs, leading to a continuous rise in demand for equipment upgrading and replacement.

Industry Landscape Takes Initial Shape – Domestic Digital Printing Rises Strongly!

Foreign digital printing technology developed relatively early and had been widely adopted in developed countries such as Europe and the United States by the early 21st century. Overseas brands like Epson, MS, and EFI, boasting first-mover technological advantages, profound technical reserves, strong financial strength, and greater brand influence, dominate the high-end market in the digital printing sector.

Although digital printing technology started relatively late in China, domestic high-speed digital printing equipment began to emerge in batches by 2019, marking the industry’s entry into a phase of rapid development. Leveraging their competitive edge in cost-performance, domestic equipment has not only rapidly replaced outdated technologies but also explored or accelerated penetration into printing sectors such as textile printing.

Furthermore, domestic digital printing equipment manufacturers (especially those specializing in textile digital inkjet equipment) have gradually expanded their business to overseas regions including Southeast Asia, South America, North Africa, and the Middle East, with their international influence steadily growing. The rise of domestic digital printing has broken the monopolistic pattern of foreign brands and injected new vitality into the global textile digital printing market.

ITCPE Guangzhou: Insight into Trends and Seizing New Opportunities in Digital Printing

For enterprises in the textile printing sector, if you aim to gain in-depth insights into the latest trends, technical features, and industry competition dynamics of digital printing equipment, the 21st Guangzhou International Textile, Clothing and Printing Industry Expo (ITCPE Guangzhou) is undoubtedly an exceptional platform. It will be held at the Poly World Trade Center Expo in Pazhou, Guangzhou, from May 19 to 21, 2026.

As a key industry event in the Guangdong-Hong Kong-Macao Greater Bay Area’s strategic layout, ITCPE Guangzhou adheres to the theme "Intelligent Link Global · Innovate to Lead the Future". Anchoring the upgrading needs of the global textile and garment industrial chain, the expo focuses on cutting-edge fields such as digital printing, intelligent sewing, embroidery, seamless technology, green printing and dyeing, and functional fabrics. It builds a professional trading platform integrating technological premieres, business matching, trend insights, and industrial cooperation.

1. Diversified Advantages to Help Enterprises Seize the Initiative

Brand Exposure

Targeting over 60,000 professional visitors, covering the entire industrial chain including textile & garment manufacturing, printing, sewing, embroidery, dyeing, and fabrics & accessories.

Technical Endorsement

Showcasing innovative achievements alongside more than 1,000 global exhibitors to establish industry benchmarks.

Business Implementation

Achieving efficient order conversion through the B2B matching system and VIP buyer delegation program.

Policy Dividends

Leveraging the geographical advantages of the Guangdong-Hong Kong-Macao Greater Bay Area to enjoy cross-border trade facilitation support.

2. Efficient Matching of Global Buyers to Enhance Cooperation Efficiency

A Gathering of Global Buyers: Leveraging Guangzhou’s geographical advantages as a hub city of the “Belt and Road” Initiative and a core engine of the Guangdong-Hong Kong-Macao Greater Bay Area, the expo will deeply connect key markets including ASEAN, Central Asia, Europe, and the United States. Through cross-border trade facilitation policies, an intelligent B2B matching system, and a VIP buyer delegation program, it will fully open up cross-border cooperation channels, enabling efficient and precise docking between exhibitors and global purchasers. Tens of thousands of professional buyers, designers, and enterprise representatives will gather in Guangzhou, with on-site transaction rates and order conversion rates consistently leading other exhibitions in the same industry.

High-Quality Buyers: According to data from previous editions, among over 60,000 professional visitors, 40.51% are printing processing enterprises, 28.23% are seeking new products, and 15.45% are looking for suppliers. The on-site transaction rate of the expo exceeds 85%.

3. Technology and Trend Leadership to Explore Unlimited Possibilities

The expo will showcase digital printing equipment, technologies, and materials, focusing on innovative technologies such as high-precision inkjet printing, intelligent color separation algorithms, and multi-material compatibility. It covers end-to-end solutions from design and color separation to finished product output, helping enterprises improve printing efficiency and color performance.

Here, you can not only engage in face-to-face exchanges with industry experts and enterprise representatives to gain first-hand information, but also enhance your brand visibility and influence. Additionally, you can strengthen cooperation with upstream and downstream enterprises to jointly explore the boundless possibilities of digital printing equipment in the textile and garment printing sector.

Meanwhile, ITCPE Guangzhou will also provide you with:

Targeted Customer Base: Focusing on professional buyers, rejecting invalid traffic;

Global Perspective: Connecting the world and linking "Belt and Road" markets to support brand globalization;

Long-Term Value: Becoming a co-builder of the industrial ecosystem and sharing the dividends of industry upgrading.

Secure your prime booth now to seize the commanding heights of the industry in 2026!

From May 19 to 21, 2026, at Poly World Trade Center Expo in Pazhou, Guangzhou, we look forward to joining hands with you to create a new future for digital printing and share new opportunities for industrial upgrading!

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