In 2025, a year when the global textile and clothing industry is accelerating its restructuring, Vietnam, with an average annual economic growth rate of 7% and its position as a "golden springboard" for the shift of global supply chains, is becoming the focus of attention in the global textile and clothing industry. To help enterprises seize the opportunities in the Vietnamese market, the 2025 (8^th) ASEAN (Vietnam) International Textile, Clothing and Printing Industry Expo (ITCPE Vietnam 2025) announced the full launch of its global promotion plan. Through a three-dimensional communication matrix integrating "online + offline" and "local + international", along with three core strategies of precise industry penetration and release of policy dividends, the expo will be injected with strong momentum, building an efficient docking platform for global textile, clothing and printing enterprises.

Exhibition Introduction

The 8th ASEAN (Vietnam) International Textile, Clothing and Printing Industry Expo 2025 (ITCPE Vietnam 2025) is a grand event showcasing the latest technologies, products and solutions in industries such as textile and garment manufacturing, printing, embroidery, dyeing and finishing, as well as fabrics, accessories and materials. With its professional exhibition content, rich industry resources and extensive international influence, it has become a significant event in the ASEAN region and even globally. Meanwhile, it has received strong support from multiple associations including the Ho Chi Minh City Textile Association, Binh Duong Textile Association, Ho Chi Minh City Embroidery Association and Vietnam Textile Association, ensuring the professionalism and authority of the ITCPE Vietnam.

Time: August 20 - 22, 2025  

Venue: WTC International Convention and Exhibition Center, Binh Duong, Vietnam

Establish a social media matrix: accurately reach the target audience

Currently, the official website of the expo [https://vnitcpetexprint.com] is fully promoting with Chinese, Vietnamese and English interfaces, creating a global information hub. It releases relevant Vietnamese and English content in real time, including exhibition information, industry news, exhibitor information, and concurrent events of the expo, with content updated continuously.

1. Facebook and TikTok: Content Marketing Ignites Traffic

An official page @ITCPE Vietnam has been launched, featuring exhibitor interview videos. It has also joined 20 industry groups such as "Vietnam Textile Manufacturers" and "ASEAN Garment Sourcing" to conduct targeted promotion of exhibition invitations.

SEO settings have been implemented to make it easy for companies interested in exhibiting or visiting to find the expo's official website and Facebook page on Google.

2. ZALO Official Account: Deepening Localized Operations

An official account on ZALO (a popular local social media platform in Vietnam) has been created, which pushes out relevant Vietnamese content on a daily basis and invites various printing factories and embroidery factories to visit the expo.

Industry Cooperation and Offline Promotion: Building Authoritative Endorsement

1. Association Collaboration: Expanding the Radius of Influence

A strategic cooperation has been reached with the Vietnam Textile and Apparel Association (VITAS) and the Ho Chi Minh City Textile and Apparel Association (HFTAS). Exhibition advertisements are placed on their official websites and Facebook pages, covering over 100,000 member enterprises.

2. Ground Promotion Team: Face-to-Face Precise Invitation

A localized team in Vietnam has been formed to visit textile, clothing and printing enterprises in multiple industrial parks in Binh Duong, distributing invitation letters (including booth floor plans).

Digital Advertising and Content Marketing: Capturing Users' Minds

1、Meta Ads: AI-Driven Precision Targeting

Leveraging Facebook's dynamic ad features, exhibition information is targeted to users based on their interest tags (such as "Textile machinery" and "Garment manufacturing"), with a click-through rate 40% higher than that of traditional ads.

Interactive ads have been developed, allowing users to directly jump to the official website by clicking buttons like "Reserve a Booth" and "Get Tickets," achieving a conversion rate of 15%.

2、YouTube Channel: Building an Industry Knowledge Repository

Set up an official YouTube channel: ITCPE - Vietnam, and upload highlight clips of previous exhibitions and product - demonstration videos of exhibitors.

Meanwhile, the 2025 (8^th) ASEAN (Vietnam) International Textile, Clothing and Printing Industry Expo has been included in Guangdong Province's "Guangdong Trades Globally" program, enabling participating enterprises to enjoy a booth fee subsidy of up to 80%.

From August 20 to 22, 2025, the WTC International Convention and Exhibition Center in Binh Duong, Vietnam will gather global elites in the textile, garment and printing industries. Through this all-round publicity campaign, ITCPE Vietnam 2025 is not just an expo, but also an international platform connecting Chinese manufacturing with Vietnamese opportunities, as well as traditional craftsmanship with intelligent technologies.

Visit the official website vnitcpetexprint.com / Hong Kong Allallinfo Media Group to book booths immediately, or follow official media such as Facebook@ITCPEVietnam and Official Account for the latest updates! Let's join hands to grasp the pulse of the times and embark on a journey to explore the blue ocean of business opportunities in Vietnam!

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