On September 6, the Kornit Digital DX Exchange Forum, a grand event themed "Future of Intelligent Printing · New Era of Digital Empowerment", successfully concluded in the Kornit Digital Sharing Exhibition Hall in Panyu, Guangzhou.

This forum brought together numerous industry experts and enterprise representatives to jointly participate in this grand event, including Huang Guoguang, Deputy Director of the Guangdong Textile Digital Printing Technology Committee; Zhong Yulu, Strategic Account Director of Kornit Digital; Liu Qijian, Factory Director of Hongjiang Printing Factory in Shaxi Town, Zhongshan City; Liang Jiekai, General Manager of Zhongshan Xinshunyi Printing & Embroidery Co., Ltd.; Zhang Jian, Manager of Kangpai Huanchuang Technology Co., Ltd.; Fang Wenjie and Zhang Yi from the Textile Technology Research Team of SHEIN; and Su Quanbin from Guangzhou Haohan Information Communication Co., Ltd. They conducted in-depth discussions on the core value of T-shirt design and printing technology as well as the future market trend. Allallinfo Media Group, as an invited media, provided full-process follow-up coverage.

At the forum, Mr. Huang Guoguang took the audience through the cultural evolution of T-shirts from undergarments to outerwear, using a series of vivid cases and detailed data. He pointed out that cultural T-shirts have gone beyond their traditional practical functions and become an important carrier for expressing ideological culture, interests, hobbies and fashion taste. Through creative pattern design, theme selection, composition techniques and color matching, cultural T-shirts have evolved into mobile visual artworks and fashionable products of cultural creativity. Mr. Huang Guoguang summarized the four core values of cultural T-shirts: expressing ideological culture, disseminating information, showcasing individuality, and serving as a form of mobile visual art.

In terms of market demand analysis, Mr. Huang Guoguang cited data to predict that by 2030, T-shirts will account for 14% of the total global apparel retail volume, with sports T-shirts expected to make up 20% of the total retail volume. He emphasized that with the rise of casual and sports lifestyles, consumers' demand for T-shirts will become more diversified and personalized. Meanwhile, the Chinese market holds enormous potential—along with consumers' growing pursuit of fashion and taste, the cultural T-shirt market is poised to embrace broad development prospects.

Huang Guoguang, Deputy Director of the Textile Digital Printing Technology Committee of Guangdong Province

Subsequently, Mr. Zhong Yulu, Strategic Account Director of Kornit Digital, gave a detailed introduction to the notable advantages of Kornit's digital printing technology. This technology eliminates the need for pre- and post-treatment processes, enabling one-step completion, and a single type of ink can be used for all fabric types—greatly enhancing production efficiency and flexibility. Its unique patented water-based pigment wet-on-wet printing technology stands out in both DTG (Direct-to-Garment) and DTF (Direct-to-Film) product lines. It not only improves the color vibrancy and fastness of printed designs but also sets an industry benchmark in terms of environmental protection and sustainability.

Zhong Yulu, Strategic Account Director of Kornit Digital

Meanwhile, Mr. Zhong Yulu also shared a number of client cases with different positioning, including ZUMIEZ (U.S.), a supply chain partner for major brands; ADLV (South Korea), a supply chain partner for small and medium-sized brands; as well as models such as IP textile products, fan economy/small micro-brands adopting production based on sales, and flexible production. Among these cases, Monster Digital / TSC—one of the largest screen printing factories in North America—achieved digital transformation by introducing Kornit's digital printing technology. Currently, the company has 7 sets of Kornit Apollo systems and 47 sets of Kornit Atlas Max systems, which have significantly enhanced its digital production capacity, shortened turnaround time, and optimized the efficiency of order flow management. This enables the company to produce with unprecedented speed and quality, effectively capturing new market demands and achieving business growth.

At the forum, Kornit Digital grandly launched a new standard for on-demand production – the Kornit Atlas MAX POLY garment printing system. This system enhances the processing technology through MAX technology, which not only enables precise color control but also provides absolute digital control over color, form, and structure. The XDi application achieves seamless 2D-to-3D rendering via automated algorithms, ushering in a new era of 3D dimensional printing.

Kornit Atlas MAX POLY Garment Printing System

Additionally, the Kornit Presto MAX DTF Roll-to-Roll Printing System also attracted much attention. This system supports a variety of fabrics, is fully sustainable, and requires no pre-treatment or post-treatment of products. It boasts excellent pigment printing quality and the advantage of one-step processing—capable of printing a white base on dark/dyed fabrics and then printing colors on top of it, thus enabling unlimited design possibilities.

Kornit Presto MAX DTF Roll-to-Roll Printing System

The successful hosting of this "Future of Intelligent Printing · New Era of Digital Empowerment" Kornit Digital DX Exchange Forum not only built a valuable communication platform for industry experts and enterprise representatives but also pointed out the direction for the future development of the digital printing industry. With the continuous advancement of technology and the steady expansion of the market, Kornit's digital printing technology will play an increasingly important role in the apparel field, leading the industry toward a more environmentally friendly, efficient, and personalized future.

Notably, Kornit Digital also revealed that it will participate in the 2025 ITMA Exhibition next month, with its booth number being Hall 6 C204. At that time, Kornit Digital will showcase more innovative products and technologies, and people from all walks of life are welcome to visit the booth for exchange, to jointly explore the boundless possibilities of the digital printing industry.

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